PORTFOLIO
Newcastle Airport
ABOUT THE CLIENT
Newcastle Airport needed digital assets to activate a campaign involving EDM ads, social tiles, POS signage and more.
GOALS OF THE PROJECT
Develop creative that married the Branding of Newcastle Airport with that of the Newcastle Knights and roll out to all touchpoints.
DESIGN PROCESS
Research and consolidate brand guides from both stakeholders.
Prepare design approach and submit to client.
Adopt feedback from stakeholders and incorporate into assets.
Deliver assets over a timeline
Landing page on website
Landing page with campaign details was designed and incorporated messaging to explain the mission of KAB Week, the collaboration with Landcare Week and calls to action for participants.
Branded peripherals included:
Social Media campaign assets
Landing page with campaign details was designed and incorporated messaging to explain the mission of KAB Week, the collaboration with Landcare Week and calls to action for participants.
Branded assets included:
-
Participant tiles to post on own feed
-
Landcare collaboration tiles
-
Sponsor and supporter tiles
-
Campaign activation tiles (Countdown-to-event, Throughout-event, Post-event, etc)
-
Prize pack winner tiles
PORTFOLIO
Keep Australia Beautiful Week 2024
ABOUT THE CLIENT
Every August, for over 50 years, Keep Australia Beautiful have been educating Australians about litter, waste and other key environmental issues through KAB Week.
GOALS OF THE PROJECT
Develop the creative direction for Keep Australia Beautiful Week 2024, bringing together branding from Landcare and the classic "Do the Right Thing" campaign. The aim was to make everything feel connected and visually strong, while still staying true to each brand’s identity and message.
DESIGN PROCESS
Research and consolidate brand guides from all three stakeholders.
Research accepted interpretation of campaign slogan "leave only your footprints".
Prepare approach and submit rationale to client.
Adopt feedback from stakeholders and incorporate into assets.
Deliver assets through Google Drive for distribution
Landing page on website
Landing page with campaign details was designed and incorporated messaging to explain the mission of KAB Week, the collaboration with Landcare Week and calls to action for participants.
Branded peripherals included:
Social Media campaign assets
Landing page with campaign details was designed and incorporated messaging to explain the mission of KAB Week, the collaboration with Landcare Week and calls to action for participants.
Branded assets included:
-
Participant tiles to post on own feed
-
Landcare collaboration tiles
-
Sponsor and supporter tiles
-
Campaign activation tiles (Countdown-to-event, Throughout-event, Post-event, etc)
-
Prize pack winner tiles