If you run a small business, "get a graphic designer" probably sounds like a step for later — after the logo budget grows, after you've got more time, after things feel more "official." That's the wrong way round. A designer isn't a luxury add-on once you've made it. Done right, it's one of the fastest ways to look credible enough to start winning the customers who fund everything else. Here's what the process actually looks like, and what it can do for a business your size.

Creativity and sustainability go hand in hand. I run a playful, people-centered design studio that believes good design can also do good for the planet.